It is how you process the content and the resources that are available to them, what you do with it, how you analyze it, how you connect it with your experiences and make it your own differentiates you from the crowd. So, how do you do it? You THINK CREATIVELY!
The ability to be creative in a given situation is not a ‘dress’ that you can put on at whim. It is as much a science and an art mastered over time that becomes a skin that you can live and breathe in, the lens that you look at your world with, the world in your head that motivates you to create solutions to problems BIG & SMALL in simple, elegant ways that change the world around, for the better, for everyone around you. I want to live in a better world, designed by a generation of children who can Think!
Hence, creativity matters.